{"id":2474,"date":"2026-02-24T12:37:13","date_gmt":"2026-02-24T11:37:13","guid":{"rendered":"https:\/\/pixeltal.mkw.gmbh\/privacy-policy\/"},"modified":"2026-06-18T09:44:42","modified_gmt":"2026-06-18T07:44:42","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.mkw.gmbh\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<section id=\"67618b95\" class=\"gb-section gb-container gb-container-67618b95 is-style-bg-fade-dark-to-gradient\" data-container-type=\"section\" data-theme=\"dark\">\n<section id=\"7a9e7b29\" class=\"gb-inner-section gb-container gb-container-7a9e7b29\" data-container-type=\"container\" data-theme=\"inherit\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-1edf6568\">\n<div class=\"gb-grid-column gb-grid-column-c2a2ce0c\"><div id=\"c2a2ce0c\" class=\"gb-container gb-container-c2a2ce0c\" data-container-type=\"container\" data-theme=\"inherit\">\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h1 class=\"headline\" style=\"color:\">Privacy Policy<\/h1><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-26617d06\"><div id=\"26617d06\" class=\"gb-container gb-container-26617d06\" data-container-type=\"container\" data-theme=\"inherit\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-e10f6685\">\n<div class=\"gb-grid-column gb-grid-column-90466299\"><div id=\"90466299\" class=\"gb-container gb-container-90466299\" data-container-type=\"container\" data-theme=\"inherit\">\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h2 class=\"headline --h3\" style=\"color:\">1. Privacy at a Glance<\/h2><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">General Information<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.  <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Data Collection on Our Website<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who is responsible for data collection on this website?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data processing on this website is carried out by the website operator. You can find the operator\u2019s contact information in the legal notice section of this website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do we collect your data?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your data is collected, in part, when you provide it to us. This may include, for example, data that you enter into a contact form. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other data is automatically collected by our IT systems when you visit the website. This consists primarily of technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you access our website.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do we use your data for?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What rights do you have regarding your data?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction, restriction, or deletion of this data. For this and any other questions regarding data protection, you can contact us at any time at the address provided in the legal notice. Furthermore, you have the right to file a complaint with the competent supervisory authority.   <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Analytics Tools and Third-Party Tools<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When you visit our website, your browsing behavior may be analyzed for statistical purposes. This is primarily done using cookies and so-called analytics tools. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have the right to object to this analysis. We will inform you of your options for objecting in this Privacy Policy. <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h2 class=\"headline --h3\" style=\"color:\">2. General Information and Mandatory Disclosures<\/h2><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Privacy Policy<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties. <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Note on the Data Controller<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The entity responsible for data processing on this website is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MKW GmbH Digital Automation<br\/><\/strong>Derken 15<br\/>42327 Wuppertal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tel.: <a href=\"tel:492029479140\">+49 202 94791 40<\/a><br\/>Email: <a href=\"mailto:info@mkw.gmbh\">info@mkw.gmbh<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Withdrawal of Your Consent to Data Processing<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Many data processing operations are only possible with your explicit consent. You may revoke any consent you have already given at any time. To do so, simply send us an informal email. The lawfulness of the data processing carried out prior to the revocation remains unaffected by the revocation.   <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Right to File a Complaint with the Competent Supervisory Authority<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the event of violations of data protection laws, the data subject has the right to file a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the State Data Protection Commissioner of the federal state in which our company is headquartered. A list of data protection officers and their contact information can be found at the following link: <a href=\"https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html<\/a>.  <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">SSL or TLS encryption<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For security reasons and to protect the transmission of confidential information\u2014such as orders or inquiries you send to us as the website operator\u2014this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser\u2019s address bar changes from \u201chttp:\/\/\u201d to \u201chttps:\/\/\u201d and by the padlock icon in your browser\u2019s address bar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If SSL or TLS encryption is enabled, the data you send to us cannot be intercepted by third parties.<\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Access, Blocking, Deletion<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as the right, where applicable, to have this data corrected, restricted, or deleted. For this and any other questions regarding personal data, you may contact us at any time at the address provided in the legal notice. <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h2 class=\"headline --h3\" style=\"color:\">3. Data Collection on Our Website<\/h2><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Cookies<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the web pages on this site use cookies. Cookies do not harm your computer and do not contain viruses. Cookies help make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the cookies we use are so-called \u201csession cookies.\u201d They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies that are necessary for carrying out the electronic communication process or for providing certain functions you have requested (e.g., the shopping cart function) are stored pursuant to Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. To the extent that other cookies (e.g., cookies used to analyze your browsing behavior) are stored, these are addressed separately in this Privacy Policy.    <\/p>\n\n\n<p><div class=\"brlbs-cmpnt-container brlbs-cmpnt-shortcode-element\" data-borlabs-cookie-service-list><\/div><br \/>\n<span class=\"borlabs-cookie-open-dialog-preferences \" data-borlabs-cookie-title=\"Cookie Einstellungen \u00f6ffnen\" data-borlabs-cookie-type=\"link\" ><\/span><\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Server Log Files<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Browser Type and Browser Version<\/li>\n\n\n\n<li>Operating system used<\/li>\n\n\n\n<li>Referrer URL<\/li>\n\n\n\n<li>Hostname of the connecting computer<\/li>\n\n\n\n<li>Time of the server request<\/li>\n\n\n\n<li>IP address<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This data is not combined with data from other sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The legal basis for data processing is Article 6(1)(f) of the GDPR, which permits the processing of data for the purpose of fulfilling a contract or taking steps prior to entering into a contract.  <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Contact Form<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you submit inquiries to us via the contact form, we will store the information you provide in the inquiry form\u2014including the contact information you provide there\u2014for the purpose of processing your inquiry and in case we have follow-up questions. We will not share this information without your consent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The processing of the data entered in the contact form is therefore based solely on your consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. To do so, simply send us an informal email. The lawfulness of the data processing operations carried out prior to the withdrawal remains unaffected by the withdrawal.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions\u2014in particular retention periods\u2014remain unaffected. <\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-56ccf958\"><div id=\"56ccf958\" class=\"gb-container gb-container-56ccf958\" data-container-type=\"container\" data-theme=\"inherit\">\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h2 class=\"headline --h3\" style=\"color:\">4. Analytics Tools and Advertising<\/h2><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Google Analytics<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics uses so-called \u201ccookies.\u201d These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics cookies are stored in accordance with Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IP Anonymization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have enabled the IP anonymization feature on this website. This means that Google truncates your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Browser plugin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objection to Data Collection<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can prevent Google Analytics from collecting your data by clicking the following link. An opt-out cookie will be set to prevent your data from being collected during future visits to this website: <br\/><a href=\"javascript:gaOptout();\">Disable Google Analytics<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on how Google Analytics handles user data, please see Google&#8217;s Privacy Policy: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contract Data Processing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities regarding the use of Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Demographic Characteristics in Google Analytics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This website uses the \u201cdemographic characteristics\u201d feature of Google Analytics. This allows for the creation of reports that provide information about the age, gender, and interests of site visitors. This data is derived from Google\u2019s interest-based advertising as well as from visitor data provided by third parties. This data cannot be associated with any specific individual. You can disable this feature at any time via the ad settings in your Google Account, or you can generally prevent Google Analytics from collecting your data as described in the section \u201cObjecting to Data Collection.\u201d    <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Google reCAPTCHA<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We use \u201cGoogle reCAPTCHA\u201d (hereinafter \u201creCAPTCHA\u201d) on our websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (\u201cGoogle\u201d).  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">reCAPTCHA is used to verify whether data entry on our websites (e.g., in a contact form) is performed by a human or by an automated program. To do this, reCAPTCHA analyzes the website visitor\u2019s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the site. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the length of time the visitor spends on the website, or the user\u2019s mouse movements). The data collected during the analysis is forwarded to Google.<br\/>The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.     <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data processing is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated scanning and spam.<br\/>For more information about Google reCAPTCHA and Google\u2019s Privacy Policy, please visit the following links: <a href=\"https:\/\/www.google.com\/intl\/de\/policies\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/intl\/de\/policies\/privacy\/<\/a> and <a href=\"https:\/\/www.google.com\/recaptcha\/intro\/android.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/recaptcha\/intro\/android.html<\/a>.   <\/p>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h2 class=\"headline --h3\" style=\"color:\">5. Plugins and Tools<\/h2><\/div>\n\n\n\n<div class=\"wp-block-pixel-headline headlines --subheadline-bottom has-text-align-left\"><h3 class=\"headline --h4\" style=\"color:\">Google Maps<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This site uses the Google Maps mapping service via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To use the features of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the United States and stored there. The provider of this site has no control over this data transfer.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use Google Maps to ensure that our online offerings are presented in an appealing way and to make it easy for users to find the locations listed on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.<br\/>For more information on how user data is handled, please see Google\u2019s Privacy Policy: <a href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.de\/intl\/de\/policies\/privacy\/<\/a>.   <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2474","page","type-page","status-publish","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy | MKW GmbH<\/title>\n<meta name=\"description\" content=\"Information on data protection at MKW: transparent data processing, GDPR-compliant, secure website, and clear rights. 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